If you want to land an interview these days, it’s not enough to fire off your resume and hope for the best.

Yesterday another wave of 60,000 layoffs swept the nation. For job seekers, that means more competition in an already sparse job market.

So even if you find the perfect position, one that YOU know you were just made for, you still need to find a way to break through the “noise” of all the hundreds of other applicants who think THEY were made for it, too.

That’s why smart job hunters like Scott Furlough of Virginia Beach, VA are thinking outside the box–and beyond the cover letter/resume/thank you email approach.

A talented art director with an eye for innovative visual marketing, Scott has been crafting targeted “3-D” communications to introduce himself to potential employers or follow-up after interviews.

For instance, a manufacturing firm received safety goggles advertising Scott as the “clear choice” for their art director position, while a miniature sack of coins (chocolate, of course) accompanied Scott’s application for a design job with a company in the financial sector.

See Scott’s clever self-marketing below–and view his portfolio online at: www.scottfurlough.com